Prothom Alo was founded on 4 November 1998. The circulation of Prothom Alo grew from an initial circulation of 42,000 to a circulation of a half million copies.[1]
The newspaper distinguished itself by its investigations of acid
attacks and violence against women and pushing for tougher laws against
the sale of acid.[1][4]
From press facilities located in Dhaka, Chittagong and Bogra, around
5,00,000 copies (as of March ‘2014) are circulated each day.[2] According to National Media Survey 2012, everyday 5.1 million people read the print edition of Prothom Alo. The claimed readership of the print edition of this newspaper is 9.6 million.[5] According to a brand equity study conducted by Quantum Consumer Solutions Limited, Prothom Alo is considered to be the most influential newspaper brand in Bangladesh.
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